Unveiling Future-Focused Targus Innovations at CES 2021

Targus kicked off 2021 stronger and more connected than ever by showcasing its latest technological innovations at the world’s largest technology tradeshow, the Consumer Electronics Show (CES), hosted by the Consumer Technology Association (CTA) last week. CES 2021, the first-of-its-kind virtual show in CES’s 50 + year history, delivered a virtually immersive experience revealing the industry’s best consumer breakthroughs and technologies. In true Targus fashion, future-focused product engineering and innovative design was center stage at CES 2021. 

Media, Press, and Awards 

 As a direct response to previously unforeseen global challenges, the latest generation of Targus design revealed adaptive technology like the new UV-C LED Disinfection Light, 2Office Antimicrobial Backpack, as well as antimicrobial tablet cases and mice to name a few. Cutting-edge design in Targus’ three new focus areas - working healthy, working sustainably, and working from anywhere garnered recognition as a CES® 2021 Innovation Awards Honoree for the UV-C LED Disinfection Light. Its motion-activated automation technology uses ultraviolet light to reduce pathogens and break down the DNA of microorganisms all while stationed fashionably above desktop devices like keyboards, mice or cell phones.

The antimicrobial solutions were a favorite of industry enthusiasts and generated media mentions including TechRepublic, Engadget, WIRED, Daily Mail, The Verge, USA Today, CBS News, Wall Street Journal, and Digital Trends: “Mobility giant Targus is announcing products that actively protect against bacteria growth too. Of note: The 2Office Antimicrobial Backpack, a laptop case that features an antimicrobial coating on key touchpoints to protect against bacteria growth on contact.” 

Digital Social Media Launches 

While visitors stopped by our virtual booth or scheduled meetings with our helpful Targus team members, social media followers were given a taste of what to expect in the new year. Our exclusive #CES2021 playlist was activated on YouTube where we teased future launches in our Work Reimagined, Antimicrobial Solutions, Eco Solutions, On the Move, and The Future of Work videos. Followers also participated in an exclusive CES 2021 social media contest for a Targus bundle that included a 15.6” Cypress Hero Backpack with EcoSmart®, either a Newport Crossbody Pouch or CitySmart Tech Accessory Pouch, a 17” Dual Fan Chill Mat™, a Wireless Blue Trace Mouse, a USB-C DP Alt Mode Single Video 4K HDMI Docking Station with Card Reader and Universal USB-C DV4K Docking Station with 65W Power Delivery! With all the surprise technology solutions unveiled at this year’s CES 2021 showcase, one constant is that Targus will continue to provide the protection and connection to enable and empower the navigation of shifting dynamics in work and play.

You can still visit our CES landing page. Register for more information on announcements, new products, and a video walkthrough. If you missed us at CES, it's a great way to get a preview of what's new for 2021.